Postmarks based on traditional Russian embroidery for Ornamika
The goal of this project was to make a contemporary interpretation of a traditional Russian ornament from Ornamika’s database that would reference the original on multiple levels but present it in a fresh and modern way. The design was also meant to represent the region where the original ornament was found.
My interpretation is a set of postage stamps representing the Arkhangelsk region made from characters and ornamental elements of the 19th-century embroidery piece that was my original image. Due to the geographical nature of stamps, it seemed like the most fitting format for representing a region and because of my chosen deconstruction approach, the individual characters form a set of minimalistic icons that could be potentially used for branding or other purposes, still clearly representing the culture of the Russian North.
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Deconstructing the original image
The order in which the elements are arranged on the sheet of stamps closely references the layout of the original image.
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The 18 elements chosen for the stamps:
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Rough drafts for the whole set
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Final set of icons
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The work has been published on the client’s website and social media channels.