Postmarks based on traditional Russian embroidery for Ornamika
The goal of this project was to make a contemporary interpretation of a traditional Russian ornament from Ornamika’s database that would reference the original on multiple levels but present it in a fresh and modern way. The design was also meant to represent the region where the original ornament was found.
My interpretation is a set of postage stamps representing the Arkhangelsk region made from characters and ornamental elements of the 19th-century embroidery piece that was my original image. Due to the geographical nature of stamps, it seemed like the most fitting format for representing a region and because of my chosen deconstruction approach, the individual characters form a set of minimalistic icons that could be potentially used for branding or other purposes, still clearly representing the culture of the Russian North.
![](https://freight.cargo.site/t/original/i/034515b8648ebaf688864ddb31236ebea88a626dabe68ddd6fc31482269acf0a/ornamika-stamp-full-sheet-mockup_final.jpg)
![](https://freight.cargo.site/t/original/i/88145c3ef3d00f70b74255835102e680f999fb6c6e4817677e0808f8df09740c/Anna-Podlipentseva_Ornamika-presentation_final-outcome_Page_08.jpg)
![](https://freight.cargo.site/t/original/i/a4659340b45af682f2e96ca8ff0b8cf0ab55b170494a138c4b2dffa99df00631/postcard-w-stamp-mockup-3.jpg)
Deconstructing the original image
The order in which the elements are arranged on the sheet of stamps closely references the layout of the original image.
![](https://freight.cargo.site/t/original/i/279178055f181958830f683817dedd0634954a314c3093c44132ba09cc8408b8/Anna-Podlipentseva_Ornamika-presentation_final-outcome_Page_04_3.jpg)
![](https://freight.cargo.site/t/original/i/ad989937698d3fa82af4904a3e98149454fff6087ad4dd722bf509f9844276ae/Anna-Podlipentseva_Ornamika-presentation_final-outcome_Page_04_4.jpg)
The 18 elements chosen for the stamps:
![](https://freight.cargo.site/t/original/i/cc6262ea885cade4fa9a189bf6fca12702f6ef663389c2de73352c263eb723de/Anna-Podlipentseva_Ornamika-presentation_final-outcome_Page_04_2.jpg)
Rough drafts for the whole set
![](https://freight.cargo.site/t/original/i/947163587fe11fe975952f8b2812c34903bbf2549c05243e46b783332ed4e160/Anna-Podlipentseva_Ornamika-presentation_final-outcome_Page_05.jpg)
Final set of icons
![](https://freight.cargo.site/t/original/i/e9b3299ab4f3edbd15fbd93baf8aedc071112dd3fe3da36c749cc0c36517d69b/Anna-Podlipentseva_Ornamika-presentation_final-outcome_Page_06.jpg)
The work has been published on the client’s website and social media channels.